SenZe's Social Media Magic Q & A
Here’s the article in full:
SENZE’s Social Media Magic
Shaun Tan, or Sen Ze is one of the pioneers of internet marketing in Malaysia, if not one of the first in the world to show us how to make money online “in your pajamas” through his popular Internet boot camp.
Shaun Tan, or Sen Ze is one of the pioneers of internet marketing in Malaysia, if not one of the first in the world to show us how to make money online “in your pajamas” through his popular Internet boot camp.
The name Sen Ze has since become a brand, synonymous with internet marketing.
In 1999, he was probably the first Asian to write a PDF e-book: “The Mini-Encyclopedia of Low-Cost, High-Profit Internet Business Models”. It did very well, selling thousands of copies at US$67 each – and later US$97 each.
The book is still selling today – 12 years later!
Tan also taught others how to do the same through his series of boot camps and talks on internet marketing which started in 2002, and wrote more books on the topic.
On how he started exploring business opportunities in the early days of the internet, Tan said he was fortunate to have joined a Malaysian Internet company in 1995 after quitting the legal profession as a lawyer after three years.
“We had a leased line in the office so it wasn’t a problem (although it was expensive). In fact, even dial-up modems at 56kps or half of that provided sufficient speeds since websites were not as full of big-sized graphics and videos we are so used to today.”
While most people were excited to browse the internet for information, Sen Ze’s interest in online marketing was sparked when he saw an internet marketing course being sold online.
“I bought it sometime in 1996, right here in Malaysia, on my computer in my bedroom. Within 10 days, I had received the package in the mail. I thought that was awesome.”
The concept blew his mind, as the traditional direct mailing campaign which can cost thousands is now replaced with an online sales letter where you can sell digital products, downloadable from the internet at almost zero cost, to almost anyone in the world.
Everything else is down to marketing, finding cost effective ways to get interested prospects to visit your website.
Back to the present day, the online marketing landscape has become more exciting with new possibilities available through Social Media like Twitter, Facebook and Youtube, with millions of users worldwide.
“I have now expanded to providing higher-priced products, services and systems to anyone from around the world.
“As internet marketing experts, our team provides online marketing services across various Social Media platforms like Twitter, Facebook, YouTube, Blog, and E-Mail.
“Our Social Media Business License is one-of-a-kind which consists of an online Social Media Marketing Workstation that tracks and manages clients, the work, the task lists, with a smooth flow of communication in between.”
Tan added that his immediate priority is to promote the benefits of Social Media Marketing Business through his programs.
In this Q & A we learn how to leverage on Social Media Magic to achieve online business success.
Q: Is it easier to do internet marketing today than before?
It is both easier and harder to market online today. It is simpler because there are now many more services, tools and systems that have been developed by ingenious people all over the world to enable ordinary people get started online, and it is also harder because of the availability of the same tools and systems to more people, which increases the competition.
It is both easier and harder to market online today. It is simpler because there are now many more services, tools and systems that have been developed by ingenious people all over the world to enable ordinary people get started online, and it is also harder because of the availability of the same tools and systems to more people, which increases the competition.
Q: How has the online marketing landscape evolved with the availability of Social Media like Twitter, Facebook, Youtube, etc?
It has become even more exciting and presents even more possibilities. Note that the internet is a social medium right from the beginning with e-mail being one of the first applications developed for it.
It has become even more exciting and presents even more possibilities. Note that the internet is a social medium right from the beginning with e-mail being one of the first applications developed for it.
What’s new is how the socializing is done online. For example, in Facebook, you can share videos and photos quickly, play games, like a Facebook Fan Page and more – so Social Media makes socializing online fun – and that’s why people flock to Twitter and Facebook.
Social Media also provides us a new platform to don online marketing in a social context way.
This is an important addition because we tend to trust our friends’ recommendations more than an advertisement, so if you could get Facebook users to talk about your product, you will be able to market your product to their friends automatically, providing you the reach that wasn’t available before.
Q: Name three ways why Social Media is an effective marketing tool for big and small companies alike
1. Your Prospects are on Facebook or Twitter, or will soon be. You have to go where your prospects are going – and currently they are flocking to Facebook and Twitter by the millions every month.
1. Your Prospects are on Facebook or Twitter, or will soon be. You have to go where your prospects are going – and currently they are flocking to Facebook and Twitter by the millions every month.
2. Social Media marketing focuses on what we share with our friends. We naturally trust our friends more than strangers. And Social Media can help spread the word about your product that no other type of marketing can, quicker and more effectively, because it is fueled by “word of mouth”, a sense of community, and cutting-edge technology.
3. Social Media marketing provides you with lots of leverage. Note that a Facebook user’s friends (which can reach a maximum of 5,000) can see the user’s interaction with other Facebook users, some of whom will be your future prospects.
Q: What are you currently doing in the area of Social Media?
I am doing three things at the moment:
1. Provide Social Media marketing services to businesses who don’t have the knowledge, time, or resources to market using Social Media with a team of expert workers.
2. Sell a license for others to use my Social Media Marketing System so that they, too, can provide the same services to businesses, through a 3-day training session.
3. Training companies’ selected staff to set up their own Social Media Marketing Team on how to use Social Media to market their business effectively.
Q: Why is this a lucrative opportunity? (Referring to the Social Media Business License)
There are millions of business all over the world that would want to use Social Media to market to their prospects, and now you can provide Social Media marketing services from anywhere in the world.
There are millions of business all over the world that would want to use Social Media to market to their prospects, and now you can provide Social Media marketing services from anywhere in the world.
The companies may require Social Media marketing services for two reasons – they don’t know how to do it properly as Social Media marketing is still new, and they will pay more to hire (their own) staff.
We have the best solution by providing businesses with a team of Social Media experts, and our fees are less than what they would pay for a single person on their payroll.
Source from http://senze.com/
0 comments:
Post a Comment